McDonalds Corporation Common ( http://www.mcdonalds.com/ ) (NYSE: MCD) together with its subsidiaries, operates as a worldwide food service retailer. It was founded in 1948 and is based in Oak Brook, Illinois. As of December 31, 2009, the company operated 32,478 restaurants in 117 countries.
As of August 17, 2010, it had a 52 week stock price range of $53.88 – 73.34. As of December 31, 2009, it had a net income of $4,551,000,000. It had long term debt of $10,560,000,000 and net tangible assets of $11,608,700,000.
McDonalds Corporation Common is adopting some green methods into its overall operation, such as using paper made from recycled content, some LEED certifications, introducing recycling into their operations and reducing water use. However, the overall business model is not being modified. It is still a food service system based on the consumption of lots of beef and operated around the drive thru concept. The business sells products that generate lots of paper by-products which encourage disposal rather than recycling. McDonalds even serves its products wrapped in paper for indoor dinning instead of using reusable utensils, cups, silverware, and plates.
This company is a Non Green Business. It is overvalued because of its business model. McDonalds would need to modify its overall concept before it can ever reach a Basic Green Business.
Sources:
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McDonalds Corporation Common
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