Any business that has a high ecological impact can lower it by applying the correct conversion strategy. It is simple to figure out the basic strategy by looking at the scores of the Ecological Impact Questions. Each question has a possible conversion factor from 1-4. In other words, if a business scored 5 points on one question, then changing the operations so the business scores a 1 would be a conversion factor of 4.
A business can formulate its best conversion strategy by considering its overall score, economic condition, and the most feasible factor to address first. The strategy should consider which factor can be changed that will lower its overall impact the most with the least financial cost. Secondly, the business should develop long term goals to reduce ecological impact in the factors that may cost more to implement at the outset. Finally, it should consider a reasonable time frame in which to make a full conversion.
Investors should look for businesses that have a good conversion strategy. For instance, a restaurant that wants to lower its ecological impact might first consider simple strategies like buying all locally grown foods instead of shipping them from more distant markets. A business that has a high ecological impact but a surplus of capital ought to make a quick conversion, whereas a business with a smaller capital base may move more slowly.